Best World Cup 2014 Online Bookmakers

betting brazilPunters are spoiled for choice when it comes to bookmakers for the 2014 World Cup. We know that once again, betting on the World Cup will be huge and competition will mean bigger and better offers as the tournament approaches. We take a look at three of the biggest and best bookmakers ahead of the finals in Rio.

There are always incentives for new customers, usually matching the stake of your first bet or a bonus bet with your opening deposit. Although it is always nice to start with a free bet, you should also consider the layout of the site, any continuing offers once you have signed up and the quality of content and sports coverage.

Extra features such as live in-match betting are rapidly gaining in popularity and will add greatly to your entertainment during the World Cup. The more established names are always the safest option and we have picked out three for closer scrutiny.

Paddy Power

Paddy Power provides a massive range of World Cup 2014 betting markets with extensive live coverage on site throughout the tournament. They already have some in-depth previews and analysis to meet your appetite, all provided with the usual good humour associated with the firm.

You can bet on groups, outrights, goalscorers and of course individual matches.

Paddy Power are currently offering a free matched bet up to £50 for new sign-ups, a nice welcome to one of the most trusted bookmakers in the business. The special offers won’t stop there with plenty of “Money Back Specials” guaranteed throughout the event. There are special promotions for all the big games including a money back offer if a certain player scores the last goal of the game. This will keep you glued to your seat even if your original bet seems doomed! The live In-Play betting is among the finest in the business and they are well worth a visit.


Unibet may not be one of the most established firms on the Internet but they do have 10 years of experience and approaching 3.5million customers with a service that is constantly improving. Already boasting a one of the most comprehensive list of sports markets, their World Cup 2014 coverage is guaranteed to provide you with everything you need.

In Brazil, they will have all the usual markets for individual matches, first scorers, correct score predictions etc. They have already been competitive in the outright winner market and provide plenty of relevant content and statistics to help you do your betting on the same platform.

They have a good reputation for live betting and a site that is pleasing to the eye and easy to navigate. Unibet was awarded the E-gaming prize for the best sport betting operator of the year in both 2006 and 2008. Their introductory offer is the smallest of the three sites that we have reviewed here at just £20 but that is more than made up for by the user experience.


Bet365 comes out way ahead of the field in terms of its introductory offer with a 100% matched bet of up to £200. As soon as you have signed up you will receive a promotion code to activate your bonus bet. It is worth remembering that you will need to play through your deposit and bonus three times before you can make a withdrawal.

Bet365 are also supporters of the special promotion and regularly give extra incentives and refunds on the big games. During the last World Cup in 2010, they promised to refund stakes on losing teams in the outright market that were eliminated from the competition on penalties. Keep your eyes open for similar offers in 2014!

Whether it is live betting or you just want to bet on how far your team will go, Bet365 will be happy to accommodate you. They provide an excellent live streaming service so there is no need to worry if you are not close to a television set for any of the games. All three sites accept all of the leading currencies and many of the more established payment methods.